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Eva Mendes is in a new Calvin Klein compaign featuring the sultry actress flashing a nipple. That ad has now been banned from TV in America, resulting in a heap of free press for CK and its new fragrance. See the video link after the bump! Gorgeous actress, Eva Mendes, is in the new Calvin Klein lingerie ads. And the new video for the perfume is causing quite a buzz! Could Calvin Klein have done this on purpose knowing being “banned” would cause quite a stir in the press? A Calvin Klein exec says it’s “not entirely” a surprise that the ad showing Hitch starlet Eva Mendes writhing around naked on a bed (covered only by a strategically rumpled sheet) has been rejected by US networks. The creative director behind it is maintaining a sense of righteous outrage, but this is clearly a well-executed textbook case of manufacturing controversy for publicity. Creative director Fabien Baron was flabbergasted that Mendes’ nipple flash was deemed unacceptable for Middle American sensibilities: You must be kidding me. This country really needs a new president this country is so messed up, said Baron. Its such a joke and its quite upsetting, frankly, how hypocritical this country has become. Its OK for children to see people killed by guns? Spreading a little love right now would be a good idea. She is being a little sexy, but they are not provocative, added Baron. They are really well done. The spot is really beautiful I really cant believe this is happening.I dont know what else to say. So the company will run an edited version, the racier cut will be an online smash, the new perfume gets a ton of free media, and Eva Mendes can raise her asking price for her next film ever so slightly. It’s all quite repetitive, isn’t it? That won’t stop anyone from watching this ad though. Eva admitted she was thrilled that the ad was considered too saucy for US broadcast. Eva, 33, said: I love it. That means the ads are totally Calvin, totally provocative and a little controversial. She continued: In the commercial youll see me rolling around in bed a lot, thats basically all I do. I have been a fan of Calvin Kleins Obsession ads since I can remember. She added: I love to feel super-feminine. I love dresses and skirts and dislike jeans. I think what makes a woman sexy is confidence. Creative Director of the advert Fabien Baron said: This country really needs a new president this country is so messed up. Its such a joke and its quite upsetting, frankly, how hypocritical this country has become. Its OK for children to see people killed by guns?  read more »

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Eva Mendes: Too Hot for Primetime TV People Magazine - 42 minutes ago Eva Mendes has never had a problem with nudity. But it seems Americas TV networks do. Afraid of offending viewers, they have banned the actresss new fragrance spot - though an edited version may air after 10 pm. Eva Mendes: I'm Not a Bad Girl! OK! Magazine Calvin Kleins new ad too hot for US Boston Herald E! Online  - New York Daily News  - San Francisco Chronicle  - Newsday all 122 news articles

Fafa points for: Eva Mendes, Bai Ling

- A sensual black and white 30-second commercial featuring a topless Eva Mendes proved to be too much for the FCC. The ad for Calvin Klein's Secret Obsession of the label's spokesmodel of the moment has been banned from the U.S.--al because of we caught a glimpse of a...

- Check out the post & scoring at Fafarazzi.com  read more »

Eva Mendes in lingerie is just brilliant marketing for any product under the sun. She could be in an ad campaign for Industrial Strength Penis Melter, and I'd pour it on my cereal. I don't know what that says...The Superficial Staff